Customer Segmentation for Marketing Campaigns
The objective of this project is to segment RPA's users based on various criteria to enhance targeted marketing strategies and campaign performance measurement. Segmentation will enable RPA to tailor marketing efforts more effectively to specific user groups and optimize engagement and conversion rates.
- SQL
Project Impact: Implementing SQL-driven customer segmentation at Reputable Product Agency (RPA) enhanced marketing effectiveness and user engagement. By targeting specific user segments based on demographics and behavior, RPA optimized campaigns and improved conversion rates.